Articles in Eng
Brett King’s speech at the “Era of the Customer Marketing Summit” in Istanbul, 7-8 December 2011.
This webinar focuses on customer loyalty and retail banking. Customer loyalty is key to boosting profitability and growth. Loyal customers buy more, stay longer and act as brand promoters, bringing new customers to the bank.
It will take at least 8 years to see mobile payments replacing cash.
This is one of the results of a survey of technology experts and stakeholders, conducted by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
The online newspaper The Paypers has recently published The Mobile Payments Market Guide 2012. This useful document provides an in-depth look at the global mobile financial services ecosystem, combining insight from key stakeholders and top-level industry thought leaders with a comprehensive overview of market players (MNOs, banks, technology providers, phone manufacturers or payment processors).
Here is video – courtesy of gaspedal – where TurboTax’s Social Media Marketing Manager, Christine Morrison, explains how they are applying the fundamentals of word of mouth marketing to social media.
Christine describes how social media is helping them build a persuasion engine, how they’re making user reviews more relevant, and how they’re using Twitter for customer support.
One of the most important trends in the online/mobile world is the so-called real-time web. For several reasons in the banking world information delivery has been limited to non-real time updates. However since we are all becoming accustomed to the streaming capabilities of twitter, Facebook, RSS, etc will soon want similar delivery of financial info.
another interesting presentation about banking 2.0, this time by Gerd Schenkel, General Manager of Ubank, part of National Australian Bank.
gWallet, a recently launched company that partners with both brands and game developers to bring users virtual currency offers, is launching a new format for offers. Called the Brand Bar, the offers to earn virtual currency appears in a bar across the top of a social game on Facebook.
Per conoscere di più su Kiva e su un caso reale di Social Lending, si consiglia la lettura dell’articolo su Wired di Febbraio 2010 intitolato Matt Flannery (fondatore di Kiva).
Innovation is not the DNA of the average banker. A very illuminating article written by Chris Skinner on the topic of Bank and innovation can be found on the Financial Services Club Blog.
![The high stakes world of mobile payments [Infographic]](http://www.banca20.it/eng/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2012/04/mobilepayments_bets.png&w=80&h=80&zc=1)
