Articles tagged with: financial services
Dexia Bank has launched one of the most innovative initiative in the Financial industry: “Axion Banner Concerts”. Their affiliate Axion bank streamed rock concerts within the frames of traditional banner ads. Axion bank is also an innovative concept as it is a whole separate bank to exclusively targeting customers in the 12-25 age bracket (Gen-Y)
Yesterday Facebook disclosed another component of the company’s payment strategy: a partnership with PayPal.
In my view this a wise choice because building a world class payment solution from scratch would have been very challenging and a competition with such a big player (PayPal has now more than 81 million accounts) very stiff.
Financial Institutions need to increase their usage of Social Media and engage in online conversations with their customers, as focus on social networking will be essential to their future over the next five years.
Bank 2.0 Conference – Gustaf Brandberg
View more presentations from TietoSweden.
The successes of websites like Facebook are mere blips, but what comes after them will define how businesses are run in the future, according to finance experts.


