Articles tagged with: report
A recent research by mBlox and Opinion Matters shows that nearly 20 percent of US consumers during the Christmas season would choose to use their mobile phone or smartphone to purchase items online, rather than shop in-store for bargains. These consumers also indicated they would use the discounts and sales offers they receive on their mobile phone to purchase gifts in-store.
Interesting report published by McKinsey: The Road to Mobile Payments Services.
With new players redrawing the battle lines, financial services providers must now adopt innovations in mobile payments and marketing to deepen relationships with consumers and sustain their competitive advantage.
Most banks are still newbies when it comes to social media — but many financial executives have unrealistic expectations of the medium, a report finds. In addition to brand awareness, they expect sites such as Facebook — the industry favorite — to help generate money and customers. “These objectives are wishful thinking,” the report’s author said, advising a focus on brand awareness instead.
![The high stakes world of mobile payments [Infographic]](http://www.banca20.it/eng/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2012/04/mobilepayments_bets.png&w=80&h=80&zc=1)
