Articles tagged with: social media
Social Media Revolution 2011: new version of the famous Erik Qualman’s video.
As many readers of this blog who asked to take part to their beta test, we have recently received a note from BankSimple. Their approach is really quite different from the average bank, as described in the interesting post A Little Note From BankSimple by Jim Marous.
Most banks are still newbies when it comes to social media — but many financial executives have unrealistic expectations of the medium, a report finds. In addition to brand awareness, they expect sites such as Facebook — the industry favorite — to help generate money and customers. “These objectives are wishful thinking,” the report’s author said, advising a focus on brand awareness instead.
Interesting video on the importance of Social Media for company branding.


