Articles tagged with: Strategy
Most banks are still newbies when it comes to social media — but many financial executives have unrealistic expectations of the medium, a report finds. In addition to brand awareness, they expect sites such as Facebook — the industry favorite — to help generate money and customers. “These objectives are wishful thinking,” the report’s author said, advising a focus on brand awareness instead.
Does the “long tail ” principle apply to banks as well? We found a very inspiring article by Brett King on the Huffington Post, What The Beatles’ Success on iTunes Means for Banks, where the author discuss the implications of digital vs. physical distribution for banks.


