Mobile Payments Market Guide 2012
April 5, 2012 – 11:05 am | No Comment

The online newspaper The Paypers has recently published The Mobile Payments Market Guide 2012. This useful document provides an in-depth look at the global mobile financial services ecosystem, combining insight from key stakeholders and top-level industry thought leaders with a comprehensive overview of market players (MNOs, banks, technology providers, phone manufacturers or payment processors).

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Articles tagged with: word of mouth

TurboTax and Social Media video
March 17, 2010 – 5:20 pm | No Comment

Here is video – courtesy of gaspedal – where TurboTax’s Social Media Marketing Manager, Christine Morrison, explains how they are applying the fundamentals of word of mouth marketing to social media.

Christine describes how social media is helping them build a persuasion engine, how they’re making user reviews more relevant, and how they’re using Twitter for customer support.